“Having been taught by Heather at Rotman and having worked for her at DesignWorks, Business Design has long been ingrained in my DNA and has been extremely important to my career trajectory. The frameworks, methods, and tools laid out in this book take Business Design to a whole new level of sophistication as a discipline that helps to engage the right people, inspire a new way of thinking, and most importantly align to strategy to build real business value!”

- Greg Elcich, MBA ’09,
Digital Strategist and Innovation Leader

Heather is an innovator, strategist, and educator in Business Design. Through leadership roles at Procter & Gamble, Ogilvy & Mather, and TAXI Advertising & Design, she earned a reputation for inspiring ambitious goals, challenging conventional thinking, and forging new ways to unlock business growth.

As co-founder and executive director of DesignWorks at the Rotman School of Management, Heather applied her experience to honing the discipline of Business Design, translating learning from applied research projects into knowledge and skill-building programs for students and executives internationally.

Through her work at Vuka Innovation, she has deepened that knowledge base through coaching executives and their teams on innovation and business strategy, while building their internal capacity for ongoing innovation. She is an adjunct professor at the Rotman School of Management at the University of Toronto.



Heather has inspired audiences around the world. You can learn more about her speaking topics at Bespoken Bureau.

Screen Shot 2019-02-07 at 2.06.36 PM.png